Driven by competitiveness

Creativity has risen because people have realized that the sources of competitiveness now happen on a different plane and they need to learn afresh how to compete beyond merely low cost and high productivity. It includes a city's cultural depth and richness, which might mean heritage or the availability of contemporary artistic facilities; the capacity to network globally and to keep abreast of the best; the ability to create imaginative partnerships so that the impact of projects can generate the equation 1 + 1 = 3; seeing design awareness and quality not just as an add-on but an intrinsic part of development; understanding how urban imagery works through the media; the need for eco-awareness to tap into peoples' aspira-tional desires; developing language capacity to ease communication; and unblocking obstacles to interaction, whether this be concerned with bureaucracy or by creating gathering and meeting places.

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