Carpet

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Shaw Contract Group's new EcoWorx Performance Broadloom Carpet.

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Shaw Contract Group's new EcoWorx Performance Broadloom Carpet.

The good news is that most of the major carpet manufacturers support these standards, at least for the commercial market. They are quite competitive; no one wants to have another company get an edge in the marketplace. In this situation the private sector is working as it should — innovation is rapid, new products are rolled out every year and the ecological footprint of the industry is lower than it would be otherwise.

Broadloom carpet makes up about 70% of the commercial flooring market. In 2007 Shaw Contract Group launched EcoWorx Performance Broadloom, claimed to be the commercial carpet industry's first fully sustainable cradle-to-cradle carpet backing for broadloom. The product incorporates components designed to maximize performance and recy-clability. Because of this approach, the carpet can be easily generated, deconstructed and regenerated through a five-step dissolution process.22

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